Brand Strategy

Transcend.ED

Client
Transcend.ED
Equipment
Adobe Illustrator & Photoshop
Role
Brand identity designer
Sep 2017
June 7, 2017

Brand Identity Project

The industry leaders in Hospitality and Aged Care training, education and development. We had the opportunity to collaborate with Menace Group to take 'iLead' the former brand, and developing Transcend.ED into a modern, professional and powerful identity that engages with their target audience. Further communicating Transcend.ED’s brand message across all touchpoints, collateral and marketing material, right through to graduation certificates.

Services Provided

The deliverables provided to our client:

  • Brand discovery
  • Mood board
  • 3 concepts designs
  • Multiple logo versions
  • Comprehensive style guide (typography, logo application, corporate colour, photography)
  • Word document brochure and flyer templates
  • Certificate templates
  • Custom Iconography
Transcend Main Logo
Transcend Brand Identity
Transcend business collateral mockup
Transcend style guide example
Transcend colour guide
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Attantion icon
From the very start to the finish of our project, Justin was very professional in manner and with his expertise. Justin explained everything to us and advised us on what works best for our brand. He took our vision and created the perfect logo, he took everything we said on board and in a short amount of time our logo came to fruition, we couldn’t be more happy with the results! We highly recommend Justin and his team of creatives and look forward to working with you in the future. 
Jordyn Sutton
Attantion Pty Ltd
Attantion icon
It has been a pleasure working with you on the design Justin. I was nervous to begin with due my own lack of design understanding and direction regarding brief, however you managed to guide me through your process comfortably with an upbeat and excited energy. You were patient, encouraging and your helpful hints allowed me to achieve the desired result. Your communication was phenomenal, attention to detail exceptional and creativity inspiring.
Milos Bolic
QLTY Pty Ltd
Employsure icon
We have worked with Justin on a number of projects and have always received professional, top quality work. Communication is fantastic, highly recommended.
Jennifer Goodwin,
Employsure Pty Ltd
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Being novices at websites ect ,we decided to use the service provided by Justin from Black Bear. We found Justin had the expertise to give us exactly what we needed after trying to explainIn our roundabout way, Justin was able to decipher our thoughts from paper to computer giving us exactly what we wanted.We look forward to a long working life together and would recommend his services.
Kerrie and Dario,
Dandkbuildingservice
Employsure icon
Justin has done a number of small jobs for us in the last year or so. He is always reachable and turns the jobs around in very quick time. We are planning to use Black Bear for more of our substantive work into the future.
KareEd
I have been working with Justin at Black Bear Creative for the last three months while I have been setting up my business as an educational service. Justin has a friendly, customer-focused, collaborative approach to his business and we arrived at producing a name and logo for my business where I was very much involved and could see the process of Justin's thinking and creativity.
Grahame Allen,
KareED
AAA Property Services logo
Extremely happy with Justin, every idea I throw at him he was able to deliver & give the me exactly what  I was visioning. A fantastic and professional service = a very happy client.
Astrid
Awesome work done on my logo! Business cards and car stickers in development! Website to launch soon! Thanks for all your help, very professional and on time.
ASTRID VASQUEZ,
Taxquester
Dodd's Automotive icon
Justin did a great job on our business logos. He was very helpful and easy to work with, and went the extra mile on everything that was done to make sure it was exactly what we were after.
ATC icon
Justin is a highly professional graphic designer. He has helped my company develop a top class logo that really reflects our work.
DR MATTHEW BERRYMAN,
Across the Cloud Pty Ltd
Melinda
As the Director of CyberTribes Social Media, I've had the pleasure of working with Justin on a range of projects for various clients. Those clients have been more than happy with the consistent quality of his work. I too have been much impressed, & I actually then got him to design my own website. He's very intuitive, professional, communicative, & truly cares about you & your business. He was very adaptable & really knew his stuff. My branding is all the richer for it!
Melinda Shobrook
Director CyberTribes
DB Gurus Icon
Did a GREAT job designing a new website for our environmental monitoring system.. they understood the requirements perfectly and gave us what we wanted in double quick time. Highly recommended!
Jon Bosker,
DB Gurus Pty Ltd
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Very professional service, easy to work with and nothing but good vibes. Definitely recommend Black Bear Creative, Justin took my own artwork and recreated it to digital files. He has a great creative mind, valuable input, advice and very flexible with any changes along the way.
Jeremy Westblade,
Mid West Art
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