QLTY is a property development team producing homes that consider our changing lifestyles, living habits, needs and values. QLTY builds homes in Sydney, Wollongong and Brisbane for the next generation of property owners to live in and love, while also adding value to local urban areas.
The goal of this project was to create a brand identity that differentiates itself from the rest of the property development market. We focused on QLTY’s attention to detail, adaptability and their modern innovative style. Creating a rounded, minimal, intersecting logotype that represents innovation, structure, collaboration, contemporary living and open transparency towards their clients. This project also included a style guide that incorporated a visual identity kit for QLTY’s print and digital collateral such as business cards, email signatures and letterhead documents. This ensures that the brand message remains consistent throughout all their future branding collateral.
It has been a pleasure working with you on the design Justin. I was nervous to begin with due my own lack of design understanding and direction regarding brief, however you managed to guide me through your process comfortably with an upbeat and excited energy. You were patient, encouraging and your helpful hints allowed me to achieve the desired result. Your communication was phenomenal, attention to detail exceptional and creativity inspiring.
Milos Bolic QLTY Pty Ltd
Our aim was to create a brand identity that demonstrates how Directree's platform effortlessly connects businesses with their customers online.