NUOVA Motorsport

Client

NUOVA Motorsport

Equipment

Adobe Illustrator, Photoshop

Role

Spec Project & Design Lead

Nov 2019

June 7, 2017

BRAND IDENTITY - SPEC PROJECT

We created our own brand concept for motorsport racing team NUOVA and their transition into the Formula E series. The purpose of this exercise is to show how branding fundamentals can be applied to companies involved in the motorsport industry.

With a history in the ABB FIA Formula E Championship dating back to the very first race, the Italian-based team clinched its first win in the 2019 Hong Kong E-Prix. The electric car maker also holds the electric land-speed record, set with the NU-66 in 2016.

Founded by the NUOVA Automobiles owner Valencia Mateo, the team has competed in the all-electric series since the inaugural season in 2014. After four seasons without a win, the team celebrated its first victory in Hong Kong after securing the top step of the podium in a fraught race on the Harbourfront. The team finished its most recent season in eighth, one place below its standing at the end of the 2017/18 season.
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Pain Points‍

NOUVA struggles with engaging with new younger motorsport fans. They feel like their current brand identity positions themselves as an amateur race team and need to convey the legendary motorsport pedigree and talent within the team. They are missing new opportunities to connect with the newcomers taking an interest in the new Formula E franchise and want to capitalise on the growth and success on the Formula E brand, taking the sport to a new level.
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Deliverables

Brand strategy
Brand identity system
Vehicle wrap design
New marketing collateral
Update to digital assets

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Katherine Baker / Research Officer

National Security College

From the very start to the finish of our project, Justin was very professional in manner and with his expertise. Justin explained everything to us and advised us on what works best for our brand. He took our vision and created the perfect logo, he took everything we said on board and in a short amount of time our logo came to fruition, we couldn’t be more happy with the results! We highly recommend Justin and his team of creatives.

Jordyn Sutton / Owner

Attantion Pty Ltd

Unbelievable service, second to none! Helped with brand identity and a clear vision to get my business up and running. Logo design far exceeded my expectations.
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Jake Harris / Owner

Primal State Fitness

It has been a pleasure working with you on the design Justin. I was nervous to begin with due my own lack of design understanding and direction regarding brief, however you managed to guide me through your process comfortably with an upbeat and excited energy. Your communication was phenomenal, attention to detail exceptional and creativity inspiring.

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John Meurer / Managing Director

Founder Wheels Valet

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Peak Care Equipment Pty Ltd

I have been working with Justin at Black Bear Creative for the last three months while I have been setting up my business as an educational service. Justin has a friendly, customer-focused, collaborative approach to his business and we arrived at producing a name and logo for my business where I was very much involved and could see the process of Justin's thinking and creativity.

Grahame Allen / Author / Managing Director

KareED

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DB Gurus Pty Ltd

Very professional service, easy to work with and nothing but good vibes. Definitely recommend Black Bear Creative, Justin took my own artwork and recreated it to digital files. He has a great creative mind, valuable input, advice and very flexible with any changes along the way.

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Sarah Klanecek / Owner

Pet life by Sarah

BRAND IDENTITY - SPEC PROJECT

Pain Points‍

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