NUOVA Motorsport

Client

NUOVA Motorsport

Equipment

Adobe Illustrator, Photoshop

Role

Spec Project & Design Lead

Nov 2019

June 7, 2017

BRAND IDENTITY - SPEC PROJECT

We created our own brand concept for motorsport racing team NUOVA and their transition into the Formula E series. The purpose of this exercise is to show how branding fundamentals can be applied to companies involved in the motorsport industry.

With a history in the ABB FIA Formula E Championship dating back to the very first race, the Italian-based team clinched its first win in the 2019 Hong Kong E-Prix. The electric car maker also holds the electric land-speed record, set with the NU-66 in 2016.

Founded by the NUOVA Automobiles owner Valencia Mateo, the team has competed in the all-electric series since the inaugural season in 2014. After four seasons without a win, the team celebrated its first victory in Hong Kong after securing the top step of the podium in a fraught race on the Harbourfront. The team finished its most recent season in eighth, one place below its standing at the end of the 2017/18 season.
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Pain Points‍

NOUVA struggles with engaging with new younger motorsport fans. They feel like their current brand identity positions themselves as an amateur race team and need to convey the legendary motorsport pedigree and talent within the team. They are missing new opportunities to connect with the newcomers taking an interest in the new Formula E franchise and want to capitalise on the growth and success on the Formula E brand, taking the sport to a new level.
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Deliverables

Brand strategy
Brand identity system
Vehicle wrap design
New marketing collateral
Update to digital assets

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Katherine Baker / Research Officer

National Security College

From the very start to the finish of our project, Justin was very professional in manner and with his expertise. Justin explained everything to us and advised us on what works best for our brand. He took our vision and created the perfect logo, he took everything we said on board and in a short amount of time our logo came to fruition, we couldn’t be more happy with the results! We highly recommend Justin and his team of creatives.

Jordyn Sutton / Owner

Attantion Pty Ltd

It has been a pleasure working with you on the design Justin. I was nervous to begin with due my own lack of design understanding and direction regarding brief, however you managed to guide me through your process comfortably with an upbeat and excited energy. Your communication was phenomenal, attention to detail exceptional and creativity inspiring.

Milos Bolic / Managing Director

QLTY Pty Ltd

We have worked with Black Bear Creative on a number of projects and have always received professional, top quality work. Communication is fantastic, highly recommended.

Jennifer Goodwin / Digital Channel & Content Manager

Employsure Pty Ltd

If you want a professional business image, professional brand identity designers are worth paying for. Black Bear Creative are those professionals that do that!

John Meurer / Managing Director

Founder Wheels Valet

Black Bear Creative has done a number of jobs for us in the last year or so. He is always reachable and turns the jobs around in very quick time. We are planning to use Black Bear for more of our substantive work into the future.

Chris Jones / General Manager

Peak Care Equipment Pty Ltd

I have been working with Justin at Black Bear Creative for the last three months while I have been setting up my business as an educational service. Justin has a friendly, customer-focused, collaborative approach to his business and we arrived at producing a name and logo for my business where I was very much involved and could see the process of Justin's thinking and creativity.

Grahame Allen / Author / Managing Director

KareED

Justin is a highly professional graphic designer. He has helped my company develop a top class logo that really reflects our work.

DR MATTHEW BERRYMAN / Founder

Across the Cloud Pty Ltd

Did a GREAT job designing a new website for our environmental monitoring system.. they understood the requirements perfectly and gave us what we wanted in double quick time. Highly recommended!

Jon Bosker / Managing Director

DB Gurus Pty Ltd

Very professional service, easy to work with and nothing but good vibes. Definitely recommend Black Bear Creative, Justin took my own artwork and recreated it to digital files. He has a great creative mind, valuable input, advice and very flexible with any changes along the way.

Jeremy Westblade / Artist / Owner

Mid West Art

I recently had my business cards designed and dealt personally with Justin. I must say Black Bear Creative was a fabulous business to deal with and I am very happy with the result. The cards turned out better than I ever expected! Very professional and easy to talk through designs with. Highly recommend to anyone wanting a graphic design done.

Sarah Klanecek / Owner

Pet life by Sarah

BRAND IDENTITY - SPEC PROJECT

Pain Points‍

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