Brand design

Mechanic Near Me

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Client
Mechanic Near Me
Equipment Used
Equipment
Adobe Illustrator
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Role
Brand Identity Designer
Aug 2017
June 7, 2017

Brand identity & icon set

Was developed as the Directree brand for Burson Alliance Program Website Holders, with over 900 workshops around the country. It provides an Australian-wide directory for quality mechanics. You can find mechanics in Australia, find mechanics close to you, request a service online or find a mechanic’s business hours.

Project Overview

The goal of this branding project was to create a brand identity that is friendly and inviting to both male and female demographics. Using a rounded typeface and a vibrant colour palette, we created a clear, legible and approachable brand identity that reflects the core message of the brand: "easy to use, quick, hassle free and can be used by anyone". To find out more about Mechanic Near Me visit www.mechanicnearme.com.au

Services Provided

The deliverables provided to our client:

  • Brand discovery
  • Mood board
  • 3 concept designs
  • Basic style guide
  • Custom Icon set
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