Brand Strategy

Directree

Client Icon
Client
Directree
Equipment Used
Equipment
Adobe Illustrator
Our Role Icon
Role
Brand Identity Designer
Jun 2017
June 7, 2017

Brand identity & style guide

Directree is the only marketing platform that makes it easy and rewarding for forward thinking businesses to help their SMB customers do better business, proven to result in increased revenue, relationships and relevance. Having worked in marketing, digital & social agency for years, building websites for small businesses through to multi-national corporations, they have realised that up to 50% of businesses in some industries didn't have a functioning website. Of the 50% who do, most don't know what to do with it or their site is outdated.

Project Overview

Our aim was to create a brand identity that demonstrates how Directree's platform effortlessly connects businesses with their customers online. We found that using a common symbol of a tree removes the high-end enterprise message we wanted this brand to convey. Thus, we set out on a journey to create the branding of Directree by using diameter growth (annual rings inside the heart of the tree) as a representational element. These rings became the main component of Directree's identity. The shades of colour represent user’s various customers while the word “direct” symbolises the base or platform which all these networks originate from.

Services Provided

The deliverables provided to our client:

  • Brand discovery
  • Mood board
  • 3 concept designs
  • Style guide document
  • Custom icon set
Check out

More projects

View All Our Work
Attantion icon
From the very start to the finish of our project, Justin was very professional in manner and with his expertise. Justin explained everything to us and advised us on what works best for our brand. He took our vision and created the perfect logo, he took everything we said on board and in a short amount of time our logo came to fruition, we couldn’t be more happy with the results! We highly recommend Justin and his team of creatives and look forward to working with you in the future. 
Jordyn Sutton / Owner
Attantion Pty Ltd
QLTY Image
It has been a pleasure working with you on the design Justin. I was nervous to begin with due my own lack of design understanding and direction regarding brief, however you managed to guide me through your process comfortably with an upbeat and excited energy. You were patient, encouraging and your helpful hints allowed me to achieve the desired result. Your communication was phenomenal, attention to detail exceptional and creativity inspiring.
Milos Bolic / Managing Director
QLTY Pty Ltd
Employsure icon
We have worked with Justin on a number of projects and have always received professional, top quality work. Communication is fantastic, highly recommended.
Jennifer Goodwin / Digital Channel & Content Manager
Employsure Pty Ltd
Employsure icon
If you want a professional business image, professional brand identity designers are worth paying for. Black Bear Creative are those professionals that do that!
John Meurer / Managing Director
Founder Wheels Valet
Employsure icon
Being novices at websites ect ,we decided to use the service provided by Justin from Black Bear. We found Justin had the expertise to give us exactly what we needed after trying to explain in our roundabout way, Justin was able to decipher our thoughts from paper to computer giving us exactly what we wanted. We look forward to a long working life together and would recommend his services.
Kerrie and Dario / Owners
D and K Building Services
Employsure icon
Justin has done a number of small jobs for us in the last year or so. He is always reachable and turns the jobs around in very quick time. We are planning to use Black Bear for more of our substantive work into the future.
Chris Jones / General Manager
Peak Care Equipment Pty Ltd
KareEd
I have been working with Justin at Black Bear Creative for the last three months while I have been setting up my business as an educational service. Justin has a friendly, customer-focused, collaborative approach to his business and we arrived at producing a name and logo for my business where I was very much involved and could see the process of Justin's thinking and creativity.
Grahame Allen / Author / Managing Director
KareED
ATC icon
Justin is a highly professional graphic designer. He has helped my company develop a top class logo that really reflects our work.
DR MATTHEW BERRYMAN / Founder
Across the Cloud Pty Ltd
Melinda
As the Director of CyberTribes Social Media, I've had the pleasure of working with Justin on a range of projects for various clients. Those clients have been more than happy with the consistent quality of his work. I too have been much impressed, & I actually then got him to design my own website. He's very intuitive, professional, communicative, & truly cares about you & your business. He was very adaptable & really knew his stuff. My branding is all the richer for it!
Melinda Shobrook / Managing Director
Director CyberTribes
DB Gurus Icon
Did a GREAT job designing a new website for our environmental monitoring system.. they understood the requirements perfectly and gave us what we wanted in double quick time. Highly recommended!
Jon Bosker / Managing Director
DB Gurus Pty Ltd
DB Gurus Icon
Very professional service, easy to work with and nothing but good vibes. Definitely recommend Black Bear Creative, Justin took my own artwork and recreated it to digital files. He has a great creative mind, valuable input, advice and very flexible with any changes along the way.
Jeremy Westblade / Artist / Owner
Mid West Art
Arrow left
Arrow right
Contact us

Let’s Work Together

who are we?

Learn More About Us