Brand design

Directree

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Client
Directree
Equipment Used
Equipment
Adobe Illustrator
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Role
Brand Identity Designer
Jun 2017
June 7, 2017

Brand identity & style guide

Directree is the only marketing platform that makes it easy and rewarding for forward thinking businesses to help their SMB customers do better business, proven to result in increased revenue, relationships and relevance. Having worked in marketing, digital & social agency for years, building websites for small businesses through to multi-national corporations, they have realised that up to 50% of businesses in some industries didn't have a functioning website. Of the 50% who do, most don't know what to do with it or their site is outdated.

Project Overview

Our aim was to create a brand identity that demonstrates how Directree's platform effortlessly connects businesses with their customers online. We found that using a common symbol of a tree removes the high-end enterprise message we wanted this brand to convey. Thus, we set out on a journey to create the branding of Directree by using diameter growth (annual rings inside the heart of the tree) as a representational element. These rings became the main component of Directree's identity. The shades of colour represent user’s various customers while the word “direct” symbolises the base or platform which all these networks originate from.

Services Provided

The deliverables provided to our client:

  • Brand discovery
  • Mood board
  • 3 concept designs
  • Style guide document
  • Custom icon set
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