After creating the brand identity for Attantion we needed to set up an ecommerce website that would allow them to sell their tanning & accessories online. Attantion also needed an easy to use platform that can be updated and managed without the need for an internal developer. In addition, they required a simple solution to manage numerous email accounts on multiple devices, as well as the capability to add regular customer and wholesale customer registration.
This project involved creating the interactive prototype wireframe, user interface design& Shopify development. We chose the Shopify platform because of its user-friendly dashboard which is specifically designed for large ecommerce sites. Shopify would also allow Attantion to add products, categories, images and blog post with ease. We developed the sitemap and interactive wireframe to create an easy to use and fast shopping experience. In addition, we kept the design minimal and stylish to suite Attantion’s new brand identity. With the use of some handy plugins we created a solution that would allow wholesale customers to have access only to the wholesale product section of the site. Another important objective was to create an optimised user interface for mobile devices as more and more people buy products via their smart phone or tablet device. Visit the live site.
Our aim was to create a brand identity that demonstrates how Directree's platform effortlessly connects businesses with their customers online.