Across The Cloud

Brand identity package & business card

ATC help their clients understand cloud computing and what high performance computing can do for their business. They assist with implementing everything from reliable email and web services through to real time emergency flood maps, smart building systems and high performance computing.

Project Overview

The focus of this branding project was to create a brand identity that stayed away from conventional ideas for cloud services such as cloud symbols and network icons which have been done before by their competitors. Inspiration came from retro cloud technology diagrams provided by the client, Across the Cloud also is involved with using their technology to assist in flood mapping, helping developing countries monitor rain and flood levels, which plays a big part in this design. The main symbol represents an umbrella net device which shields and projects from external elements.

Services Provided

The deliverables provided to our client:

• Brand discovery
• Mood board
• 3 concept designs
• Responsive logo designs
• Style guide document
• Business card designed and printed

Justin is a highly professional graphic designer. He has helped my company develop a top class logo that really reflects our work.

DR MATTHEW BERRYMAN, Across the Cloud Pty Ltd