ABF Aluminium Balustrading Systems use their extensive experience to develop and implement modern and efficient balustrade systems and exceptional customised products and solutions. They supply a wide range of aluminium products to suit commercial & domestic applications. Their dedicated team will provide you with end-to-end support on your project by working closely with you from the inception of your project and throughout design and implementation.
ABF’s business pain points came from the disconnect between their previous brand identity and long term business goals. Their previous branding didn’t align with the business owner’s vision of a high-end, state of the art, industry leading company. With the completion of multiple projects for high-end clientele, ABF needed a creative partner that would develop a brand identity that would ensure their business was positioned at the higher end of the market. In return, this would allow ABF to visually communicate their brand attributes through their marketing collateral.
We created a new brand identity by focusing on ABF’s main brand attributes that differentiates them from their competitors. This includes their superior knowledge on the implementation of balustrading solutions, their open professional relationships with architects, builders and property developers and their custom architectural aluminium solutions that can be tailor made for any of their clients needs.
The visual language we created was simple, clean and easy to apply to a variety of collateral, including the application to 3D CAD models, print and digital devices.
Our aim was to create a brand identity that demonstrates how Directree's platform effortlessly connects businesses with their customers online.