We came aboard to help Jake to bring his passion for fitness and changing people's lives from a small-time hobby, to a full-time lifestyle. We wanted to help Jake build a PT business that focuses on athletes or people who are striving to reach their physical and mental goals. Primal State Fitness (PSF) does this by creating realistic programs that are tailored to the client providing measurable goals. PSF focuses on providing their clients with a sustainable way to train to avoid injury or future health problems. Their end goal is for every client to live their life to the fullest, achieve their specific goals and live a physically and mentally healthy lifestyle.