Sweet concept art for a Netflix original

Producers of Bake Squad were in need of a visual to showcase contestants' initial ideas for their baked goods. Wanting to deviate from a voice-over and the inclusion of participants' initial sketches, Bake Squad proposed using dynamic and entertaining illustrations. We produced an illustrative example of one of the contestant's baked goods. (Ashley’s claw machine concept). The machine contained violet, rum vanilla, watermelon apple lollipops, gummy bears, and soft pretzels. Using colourful and bold stylistic qualities, we were able to design a playful and visually engaging representation of Ashley’s idea.


Concept art
Vector art