Is your brand driving the results you want it to? It should offer a point of difference - an x-factor - that delivers results. Successful brands are more than just a logo and a tagline. Your brand is the face of your business, product or service. It embodies a promise to your customers that includes your values and the experiences they’ll get from it.
We’re here to help you develop a brand that generates revenue by attracting the right kind of customer. The best results we have achieved for our clients come from understanding your business, knowing your ideal customers and what their needs are. Then defining your brand and prioritising your marketing goals. Why? So you can spend more time focusing on running your business and servicing your customers better.
We bring you over half a decade of experience in developing the brand identity and strategy for tech startups, manufacturers and small businesses. We’ve rebranded companies all over Australia and, through our experience, have developed a successful framework to help our clients align their brand objectives with their business, allowing them to move forward and build highly successful and profitable brands.
It’s common for businesses to feel that all they need is a new logo or a refresh, but in our experience, we’ve found that when a client just wants to make something look pretty there is often an unidentified pain point that is not being addressed. Is your brand positioned correctly? Are you only getting low-value customers? Why aren’t you confident in the way your brand presents itself? Let’s discover together what’s going on and get to the heart of the problem.
Together with the owners and all their key decision makers, we facilitated a one-day brand strategy session. Working through our brand strategy framework, we discovered their brand's unique values and attributes, which we used to create their positioning statement. Without clear brand positioning, you could be attracting the wrong type of customer or be seen as a low-value option compared to your competitors.
We created four customer avatars (profiles) which defined their ideal customers, their needs and how their brand can exceed them. By knowing their customers inside and out, we were able to see how Go Kids Play could provide extra value to the mums, carers and dads who are looking for a better dining experience and healthy appetising menu options for their kids.
We also prioritised important short and long-term objectives based on our learnings. These objectives identify how Go Kids Play would generate brand awareness, generate income and optimise their business procedures. This gave them a solid plan that all their key stakeholders could agree on.
The result? Go Kids Play is now one of Illawarra’s most popular inflatable play centres in the region with rave reviews on Google and Facebook. Read the in-depth case study.
If you’re planning to rebrand, or your startup needs a new identity, why risk starting the project on the wrong foot? Give your brand the best chance of success. Take the time to define your brand, your ideal customers and the best way to generate results from your brand. Invest in your brand today, you won’t regret it!
We only work with a select group of clients, so don’t wait we only have 5 spots available each month. Use the form below to submit your details if you want to find out more information.+61 412 916 878