We love to share! On this page, we write about our client & venture engagements, our successes - but also our hiccups and what we learned from them. Consider these updates a sneak peek into our buzzing minds.
Ever wanted to know what goes on behind a rebranding project? Or the transformation an organisation takes when changing its brand identity and repositioning itself to focus on a more targeted audience or business direction? Well, come join us as we take you through a real-life rebrand of an organisation that needs assistance to build a professional brand identity system.
I’ve been chatting to clients and friends about customer acquisition - how they get new customers for their business. All too often I hear the statement “We tried posting our ads on social media and all we got where a few low-value customers and time-wasters”. Does this statement sound familiar to you?
Want to jump into the freelance life and be your own boss? But not sure how to get started or what are the basic requirements of a freelance designer? We have just published our 50-minute eye-opening class on how to start your own freelance design business. Each lesson is packed full of tactical advice and tips from a real-world designer that created a home-based design studio from scratch.
With technology evolving at breakneck speed, and its evolution constantly changing the way we communicate, it is becoming critical your brand can stand the test of time. Without a clear vision, and plan, your brand is bound to lose its way or worse become irrelevant. Here are six ways in which you can future-proof your brand.
Is your brand attracting the type of customer you want? Do your customers have the wrong ideas about the type and quality of your goods/services? If you don’t have a clear and consistent brand message, your customers and staff will feel confused and disconnected with your brand. Here’s how you close the gap between how you’re seen versus how you want to be seen.
What do you think is the most important factor influencing the customer buying decision and later on, their loyalty? It’s trust! Generally, when buying products or services, customers look for brands and services they trust, and if you think about it, you probably do too. As the world becomes more skeptical, trust is becoming a rare commodity.
Watch our tutorial on how we export our client’s logo files using Adobe Illustrator CC 2019. We break down our process from artboard and vector preparation, how we export multiple artboards and save time. We also cover what supporting files and documentation we supply when packaging brand identity assets to a client. Have a handy technique you would like to share? Put in a comment below. For more information email us at firstname.lastname@example.org. Don’t forget to like and subscribe!!
Justin from Black Bear Creative shares his thoughts on AI logo design, it’s possible benefits and limitations with the current technology. Have your own opinion? We want to hear it! Share it on our Youtube channel.
There are a plethora of designers available both locally and overseas. A quick online search will deliver thousands of options across the globe, but who do you choose and why? Horror stories of people being burnt by rogue vendors abound, as do stories of those who have had great success. The further afield your chosen design team lives and works, the higher the chances are that things could go pear-shaped. However, for those who do thorough research, finding the right designer, whether local or international, can offer successful design outcomes. Here are some things you need to consider when deciding whether to go local or hire overseas.
Design has the power to do many things in your business. Design impacts the look and feel of your business and therefore how people perceive your brand. Great design can engage customers, tell your story, create positive perceptions about your business and potentially help you build brand loyalty that can last for generations.
Six simple tips for choosing better website images if you’re struggling to choose stock photos for your website, you’re not the only one. It’s one of the most difficult things to get right – and one of the most common mistakes I see with clients. But it’s crucial because it directly reflects your brand story, and a bad image can destroy your authenticity in a single moment.