Stick & Kick - Logo design time-lapse 2020

August 8, 2020

The purpose of this spec project is to demonstrate how we would apply the 4 Step Brand Design process to a Muay Thai fight gear wholesaler. In this scenario, Stick & Kick is a company created by a professional fighter who also worked as a coach. During his time coaching, he became sick and tired of his fighters injuring themselves in training and before important fights.

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