Welcome to the final episode of the Real Life Brand Identity Process series. In episode 4 we go through how to implement the new brand identity process. Over the years we have developed a framework called the 4 step brand design process which we will be using to help out our friends at SpaceLab Brazil. This miniseries will show you SpaceLab’s rebrand journey from initial discovery meetings, to concept logo designs and all the way through to the final implementation. So if you are interested in the brand identity design or want to learn more about our framework then stay tuned and enjoy.