Real life brand identity process EP01 Discovery

September 15, 2020

Ever wanted to know what goes on behind a rebranding project? Or the transformation an organisation takes when changing its brand identity and repositioning itself to focus on a more targeted audience or business direction? Well, come join us as we take you through a real-life rebrand of an organisation that needs assistance to build a professional brand identity system. Over the years we have developed a framework called the 4 step brand design process which we will be using to help out our friends at SpaceLab Brazil. This mini-series will show you SpaceLab’s rebrand journey from initial discovery meetings, to concept logo designs and all the way through to the final implementation. So if you are interested in the brand identity design or want to learn more about our framework then stay tuned and enjoy.

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