We love to share! On this page, we write about our client & venture engagements, our successes - but also our hiccups and what we learned from them. Consider these updates a sneak peek into our buzzing minds.
Ever wanted to know what goes on behind a rebranding project? Or the transformation an organisation takes when changing its brand identity and repositioning itself to focus on a more targeted audience or business direction? Well, come join us as we take you through a real-life rebrand of an organisation that needs assistance to build a professional brand identity system.
We have added the 1st NFT vector art Illustration on Opensea. This will be part of our Skull Dreams collection. This includes some of our old artworks from the launch of Black Bear Creative. Check the vector time-lapse video. The idea behind this piece is to open up a dialogue about Australia's gambling problem and imagining if the machine could interact with you, it would slap you back for making such poor financial choices. This machine is programmed to always win, no matter who you are, how much you put in and how long you have been playing for.
Welcome to the final episode of the Real Life Brand Identity Process series. In episode 4 we go through how to implement the new brand identity process. Over the years we have developed a framework called the 4 step brand design process which we will be using to help out our friends at SpaceLab Brazil. This miniseries will show you SpaceLab’s rebrand journey from initial discovery meetings, to concept logo designs and all the way through to the final implementation. So if you are interested in the brand identity design or want to learn more about our framework then stay tuned and enjoy.
Welcome to another episode from our Real Life Brand Identity Process series. In episode 3 we go through brand identity refinement and dealing with client feedback. Over the years we have developed a framework called the 4 step brand design process which we will be using to help out our friends at SpaceLab Brazil. This miniseries will show you SpaceLab’s rebrand journey from initial discovery meetings, to concept logo designs and all the way through to the final implementation. So if you are interested in the brand identity design or want to learn more about our framework then stay tuned and enjoy.
Welcome to another episode from our Real Life Brand Identity Process series. In episode 2 we go through researching, visual prototyping and concept presentation. Over the years we have developed a framework called the 4 step brand design process which we will be using to help out our friends at SpaceLab Brazil. This miniseries will show you SpaceLab’s rebrand journey from initial discovery meetings, to concept logo designs and all the way through to the final implementation. So if you are interested in the brand identity design or want to learn more about our framework then stay tuned and enjoy.
The purpose of this spec project is to demonstrate how we would apply the 4 Step Brand Design process to a Muay Thai fight gear wholesaler. In this scenario, Stick & Kick is a company created by a professional fighter who also worked as a coach. During his time coaching, he became sick and tired of his fighters injuring themselves in training and before important fights.
Building a brand identity can be exciting yet confusing. There will be times where you and your design team will need to make design decisions to steer the project in the right direction. We explore why designing for outcomes will bring you a better ROI over aesthetically subjective decision making.
Good branding is not a magical bandaid. It can create more attention for your business. But are your products and services ready to meet your customer's expectations? We explore brand strategy as one piece of the puzzle and how to take a holistic approach to your branding and marketing.
Is your brand identity outdated? How do you find out? What questions should you ask yourself? Rebranding can be costly, so when is the best time to rebrand? We try to unpack this question for those people looking to rebrand their business in the future.
So, you’re planning a new logo or rebrand, or have a new logo for your business, and it’s time to think about implementing it. Before you launch, have a look at how you can avoid making these five common mistakes businesses make when they implement their new logo.
